I am an experienced software product management and project management professional with a passion for wood-turning and fresh-water fishing.
The majority of my professional life has been focused on enterprise applications that help manage, associate, and share information, including a number of years spent driving product evolutions in PDM (product data management), PLM (product lifecycle management), and enterprise search.
Initially, these types of applications all used client-server architectures with back-end relational databases.
Now, they use web-based architectures and web 2.0 capabilities to facilitate system deployments and interactions with a wide variety of users in B2B (Business to Business) and B2C (Business to Consumer) situations.
I’ve worked for venture-funded start-ups, large Global 1000 companies and those in-between where I have led cross-functional project teams with 10-60 members, including offshore and remote members. Some projects were completed in just a few months while others took as long as two years, with budgets between $150K and $100M USD. Most of these projects were successful in the marketplace, including one that generated over $10M in new revenue in the first 6 months of availability.
I’m well versed in all aspects of software product and project management, including:
- Defining and maintaining the product strategy and roadmap, researching competitive offerings, identifying customer needs and translating them into market and functional requirement documents, working with Engineering (including off-shore personnel) to create superior product solutions, establishing appropriate pricing models, and providing support, product information, and demonstrations to customers, pre-sales support personnel, sales channels and key partners.
- Obtaining and clarifying project requirements from stakeholders, identifying necessary tasks and dependencies, obtaining estimates, planning work schedules, mitigating risks, tracking progress, providing regular progress reports, resolving issues, and performing post-mortem analyses to enable future project improvements.
I also provide free-lance consulting on product management, project management, and marketing to clients on a confidential basis. A few of my most recent projects include:
- Defined the market opportunity, product capabilities, and business plan for an angel-funded B2B supply chain start-up. Led the team to define the product architecture and to select the best cloud computing platform. Created the initial functional specifications for an off-shore development team. The company’s development efforts are continuing based upon the work that I completed.
- Created initial market analysis and go-to-market plan for a privately funded web-based B2C start-up. Company facilitates the identification and selection of high-caliber attorneys by corporate and consumer clients.
The company’s services are continuing to expand, following the concepts that I provided. - Created competitive analysis and brand rejuvenation plans for a small, privately funded, B2C real-estate services company.
The company is currently planning an update to their services and marketing efforts based upon the analysis and recommendations that I provided.
If you have a need for high-quality, confidential assistance of this type, please contact me using the “E-mail” link below.
The remainder of this site contains interesting information that I have read, thoughts that I want to share, and pictures that I have taken.
Enjoy.
David Fulton
http://www.linkedin.com/in/davidefultonhttp://twitter.com/davidefulton
E-mail Me!

Very well done wood turning catalog. I have clients that might need help with their online presence.